AI Chat: A Powerful New Marketing Channel

By Sarah McMullin - June 06, 2019

EventBots CEO and Co-founder Chuck Elias presented on the power of AI chatbots as a marketing tool at Experiential Marketing Summit 2019. In this TechTalk you will learn what AI chatbots are, what makes a good chatbot, and the power of adding chatbots to your marketing strategy.

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Highlights from EMS 2019 AI Chatbot Presentation:

  • The goal of business leaders is creating loyal and passionate customers, and the only way to do that is through great experiences.
  • With the rise of Alexa, Siri, and Google, we no longer process information through traditional marketing channels in the way we used to.
  • EventBots are artificial intelligence natural language processing chatbots.
  • Your customers have chatbot technology in their hands, and they know how to use it.
  • Why is SMS the primary focus of EventBots? Because text works.
  • AI Chatbots have two key components: a template, and a library.
  • Chatbots can be built to answer any question, but practically you must choose the scope-- how much you want the chatbot to know--and the scale--for how many people, for how long, and across what channels.
  • Chatbots should be good at answering the questions that are intended, not just literally asked.
  • Knowing what the bot does not know is as critical as what is known. What your customer asks the bot is very valuable feedback. 
  • EventBots can represent a brand and become a true team member.
  • With EventBots, you can have a chatbot up and running to test within 1-2 weeks. Even a complex deployment takes 6-8 weeks. Self-service EventBots can be up and running in 20 minutes or less.
  • Your chatbot needs to live on the channel where your customers already are.
  • Your chatbot needs a high Correct Response Rate and a high Need Response Rate in order to be a trusted channel for your customers.

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