EventBots CEO and Co-founder Chuck Elias presented on the power of AI chatbots as a marketing tool at Experiential Marketing Summit 2019. In this TechTalk you will learn what AI chatbots are, what makes a good chatbot, and the power of adding chatbots to your marketing strategy.
Highlights from EMS 2019 AI Chatbot Presentation:
The goal of business leaders is creating loyal and passionate customers, and the only way to do that is through great experiences.
With the rise of Alexa, Siri, and Google, we no longer process information through traditional marketing channels in the way we used to.
EventBots are artificial intelligence natural language processing chatbots.
Your customers have chatbot technology in their hands, and they know how to use it.
Why is SMS the primary focus of EventBots? Because text works.
AI Chatbots have two key components: a template, and a library.
Chatbots can be built to answer any question, but practically you must choose the scope-- how much you want the chatbot to know--and the scale--for how many people, for how long, and across what channels.
Chatbots should be good at answering the questions that are intended, not just literally asked.
Knowing what the bot does not know is as critical as what is known. What your customer asks the bot is very valuable feedback.
EventBots can represent a brand and become a true team member.
With EventBots, you can have a chatbot up and running to test within 1-2 weeks. Even a complex deployment takes 6-8 weeks. Self-service EventBots can be up and running in 20 minutes or less.
Your chatbot needs to live on the channel where your customers already are.
Your chatbot needs a high Correct Response Rate and a high Need Response Rate in order to be a trusted channel for your customers.