The six-team Premier Lacrosse League (PLL) is the first organization of its kind, utilizing a tour-based model to drive widespread exposure for the world’s best lacrosse players. The PLL wanted to see if a multifaceted Text A.I. Chatbot could help them connect with fans across the nation, improve the gameday experience, and even drive ticket and merchandise sales.
What’s more, they needed a solution that didn’t just facilitate fans’ experience on game- day, but to engage them in every location before, during, and after their games, driving continued interest in the league.
Together we launched Slash, a Text A.I. Chatbot designed to help out attendees on game day and beyond, covering 106 topics that could be asked 10 million different ways.
Scheduled and ad-hoc notifications via social media and text introduced fans to Slash, encouraging them to text “PLL” to learn more about rosters, tickets, parking, and much more.