732,867Successful Engagements

Arizona State University's 42Chat GradBot, Tassel, gained SMS opt-in from 27,640 new users. This opened up a high-engagement communication channel driven by timely, high-value support.
During the Spring 2025 commencement, Tassel drove 77,700 click-throughs to ASU’s commencement livestream, which represented only 10% of overall engagement over SMS. By using a GradBot, ASU is laying the groundwork for lifelong alumni connection via SMS, starting before the caps even hit the ground.
Enhance your brand with a Siri-like experience that includes curated responses via text.
Improve satisfaction by providing instant responses and timely notifications for graduates, families, administration and staff.
Support single or multiple ceremonies and/or venues.
Protect your brand by reaching attendees when they need you most.
Multiply your staff's effectiveness by enabling them to focus on the highest-priority needs.
Capitalize on the commencement experience to convert graduates to engaged alumni.
Scan the QR code or click here to chat with Jennifer.
With a graduating class of well over 15,000 students each semester, Tassel is a 24/7 virtual assistant — sending reminder notifications, instantly answering questions and providing graduating students and guests with 2900+ hours of real time support for their fall commencement.
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