27,640 Connected SMS Users
732,867Successful Engagements
Arizona State University's 42Chat GradBot, Tassel, gained SMS opt-in from 27,640 new users. This opened up a high-engagement communication channel driven by timely, high-value support.
During the Spring 2025 commencement, Tassel drove 77,700 click-throughs to ASU’s commencement livestream, which represented only 10% of overall engagement over SMS. By using a GradBot, ASU is laying the groundwork for lifelong alumni connection via SMS, starting before the caps even hit the ground.
Unique Benefits of AI-Powered Chatbots for Higher Education Institutions
Enhance your commencement with a Curated AI experience that includes brand-safe responses via text.
Gain opt-ins from new graduates with high-value support, immediate opt-in and first-party data access.
Retain graduates through 24/7 support, instant answers and targeted engagement.
Drive more Successful Engagements to increase loyalty, influence and revenue.
Capture and act on insights in real time before, during and after the event.
Protect your brand by reaching graduates when they need you most.
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