WVC’s Annual Meeting is one of the largest, most influential veterinary gatherings in the United States. The event is highly complex, with nearly 15,000 attendees, 800+ hours of continuing education covering multiple disciplines, and more than 550 exhibitors. WVC goes beyond typical educational conferences with features like tour packages, free professional headshots, cash prizes, and live entertainment by Platinum-certified and Emmy-winning performers.
In addition to this event, WVC advances the field of veterinary medicine through specialized conferences, destination events, hands-on labs, and experience-based learning at their Oquendo Center headquarters.
While the WVC Annual Meeting is entering its ninth decade, its reputation as a cutting- edge, must-attend event remains strong. This reputation is critical to remaining relevant to younger audiences. The meeting is the keystone event for WVC, and with growing attendance every year, staff optimization and attendee satisfaction are crucial to success.
Rover is a customized, branded ConferenceBot with a friendly canine personality. Rover covered 81 different topics (agenda, schedule, exhibitor, program information and more) that could answer attendee questions asked 7.6 million ways.
Rover was an invaluable member of the WVC event staff, providing hundreds of hours of support and diverting 11,243 attendee questions that would have otherwise been handled via email, phone, or on- site staff. With record-breaking conference attendance, this 24×7 support reduced the cost of attendee communication and improved staff utilization.
Bot engagement was high, and attendees found it to be both helpful and easy to use. Answering questions quickly and accurately with no technological barrier improved attendee satisfaction. Based on questions asked, WVC has a clear written record of attendee communications that can be used to enhance and adjust the 2020 WVC Annual Conference and further improve the attendee experience.